This paper examines how evaluators form propriety beliefs by drawing on validity cues and perceptions of categorical fit. Across two factorial survey experiments, the study shows that categorical fit is the strongest and most consistent predictor of propriety beliefs, while the effects of authorization and endorsement cues vary by type, valence, and combination. It offers a fresh perspective on the microfoundations of organizational legitimacy and opens up important avenues for future research on how legitimacy judgments are formed.
Authors and affiliations:
• Julia Thaler (University of the Bundeswehr Munich, Germany)
• Martin Sievert (Institute of Public Administration, Leiden University, Netherlands; University of Mannheim Business School, Germany)
• Sonia S. Siraz (Emlyon Business School, France)
• Alexander Pinz (Technische Hochschule Mannheim, Germany)
