In this latest paper, authors develop a process model that shows how organizations with an entrenched conflict in their official narratives manage the polyphony of members’ personal narratives from a narrative perspective. This process model draws from a case study of Walgreens, a Fortune 500 retail pharmacy, and looks at the development of myths that sustain internal legitimacy by making the contradiction ‘livable’.
Authors and affiliations:
● Kerrie E. Howard, Royal Holloway University of London, UK
● Andrew D. Brown, University of Bath, UK
Access the full article here: https://onlinelibrary.wiley.com/doi/full/10.1111/joms.70155?campaign=wolearlyview
