Introducing the concept of “interface work,” the authors show how middle managers help drive the co-adoption of emerging ecosystem value propositions in highly regulated industries. Their findings highlight the discursive, relational, and material micro-practices that align diverse stakeholders across organizational boundaries.
Authors and affiliations:
● Krithika Randhawa (University of Sydney)
● Wim Vanhaverbeke (University of Antwerp)
● Mariano L. M. Heyden (Monash University)
● Paavo Ritala (LUT University)
