This paper sets out a research agenda for understanding how legitimacy, status, reputation, stigma, trust, and celebrity are being transformed in changing technological and sociopolitical contexts. The paper highlights seven key areas for future research, including audience fragmentation, shifting intermediary roles, construct interrelationships, measurement challenges, and the broader societal impact of social evaluations.
Authors and Affiliations:
● Marco Clemente (ZHAW School of Management and Law)
● Michael Etter (King’s College London, King’s Business School)
● Yuliya Snihur (IESE Business School, University of Navarra)
● Gokhan Ertug (Singapore Management University)
● Graffin Scott (University of Georgia)
● Anastasiya Zavyalova (Rice University)
