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Home » NEWS » Entrepreneurial Market Leadership Claims, Cultural Resonance, and Investor Evaluations in Nascent Markets: The Goldilocks Effect

Entrepreneurial Market Leadership Claims, Cultural Resonance, and Investor Evaluations in Nascent Markets: The Goldilocks Effect

Using a multimethod approach, this study shows that moderation matters: market leadership claims are most effective when made at a just-right frequency. Too few claims fail to signal ambition, while too many can trigger scepticism, revealing a clear Goldilocks effect for entrepreneurs and investors alike.

Authors & affiliations:

  • Xiumei Li — University of Manitoba
  • Jade Y. Lo — Drexel University
  • Derek Harmon — Michigan State University
  • V. K. Narayanan — Drexel University

Read the full paper.

Author