This Special Issue paper introduces a powerful agenda for the field by challenging the dominance of high-growth, venture-funded models of entrepreneurship. Emphasizing everydayness, pluralism, and decolonization, the authors propose a shift from studying rare outliers to recognising the full spectrum of entrepreneurial activity across contexts, cultures, and value systems.
Authors and affiliations:
• Robert Nason (McGill University)
• Pablo Muñoz (Durham University; Tecnológico de Monterrey, EGADE Business School)
• Helen Haugh (University of Cambridge)
• Friederike Welter (University of Siegen)
• Gerard George (Georgetown University; International Medical University)
• Shameen Prashantham (China Europe International Business School)
