Your Narrative Strategy Matters More Than You Think
Summary Most leaders believe celebrity happens to them. Our research, published in the Journal of Management… Read More »Your Narrative Strategy Matters More Than You Think
Rhonda K. Reger is a Professor at the University of North Texas and a Senior Fellow at Oxford University’s Center for Corporate Reputation. Dr. Reger’s research focuses on socio-cognitive perspectives in strategy and entrepreneurship. She primarily studies constituents’ social evaluations (e.g., disapproval, reputation) of firms on social media using content analysis and econometrics.
Summary Most leaders believe celebrity happens to them. Our research, published in the Journal of Management… Read More »Your Narrative Strategy Matters More Than You Think