Crisis-Proofing Your Organization Requires Customized Fit
SUMMARY Why do some firms profit through crises while others falter, even when facing similar disruptions? Our… Read More »Crisis-Proofing Your Organization Requires Customized Fit
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Qian (Cecilia) Gu
Qian (Cecilia) Gu is an Associate Professor at the J. Mack Robinson College of Business, Georgia State University. Her research focuses on how firms operating in emerging markets navigate fast-evolving institutional environments, such as global competition, government intervention, and technological disruptions. She received her Ph.D. from the National University of Singapore.