Skip to content
Home » Archives for Monika C. Schuhmacher

Petrit Ademi

Monika C. Schuhmacher is Full Professor of Technology, Innovation, and Entrepreneurship Management at the Justus Liebig University Giessen. She is also the Director of the Startup Center ECM and in the lead of the StartMiUp – Innovation and Startup Campus. Her research focuses besides others on technology and innovation marketing, managerial decision-making, digital transformation as well as entrepreneurial marketing, finance, and founder selection.