Your Narrative Strategy Matters More Than You Think
Summary Most leaders believe celebrity happens to them. Our research, published in the Journal of Management… Read More »Your Narrative Strategy Matters More Than You Think
Michael D. Pfarrer is a Professor of Management and Associate Dean for Research and Executive Programs at the University of Georgia. His research focuses on social perceptions of the firm and how the firm manages these perceptions to create value. His specific interests include strategic decision making, crisis and impression management, organizational celebrity and reputation, media and corporate communications, and the role of business in society.
Summary Most leaders believe celebrity happens to them. Our research, published in the Journal of Management… Read More »Your Narrative Strategy Matters More Than You Think