Your Narrative Strategy Matters More Than You Think
Summary Most leaders believe celebrity happens to them. Our research, published in the Journal of Management… Read More »Your Narrative Strategy Matters More Than You Think
Laura D’Oria is an Associate Professor of Management at Iowa State University’s Ivy College of Business. She studies organizational resources and capabilities with a specific focus on the social factors that affect their development (e.g., reputation, celebrity, impression management activities, and media accounts), and their effect on performance, decision-making, and competitive behavior in both established and entrepreneurial firms.
Summary Most leaders believe celebrity happens to them. Our research, published in the Journal of Management… Read More »Your Narrative Strategy Matters More Than You Think