Your Narrative Strategy Matters More Than You Think
Summary Most leaders believe celebrity happens to them. Our research, published in the Journal of Management… Read More »Your Narrative Strategy Matters More Than You Think
Annette L. Ranft is the Sisel Distinguished Dean of Business and Professor of Strategic Management at Wake Forest University’s School of Business. A noted scholar of strategic management, her research has focused on the acquisitions of high-tech firms, strategic leadership, merger and acquisition integration, and knowledge management. She has served in leadership roles for more than half of her career in higher education, including Dean roles at Auburn University’s Raymond J. Harbert College of Business and North Carolina State’s Poole College of Management.
Summary Most leaders believe celebrity happens to them. Our research, published in the Journal of Management… Read More »Your Narrative Strategy Matters More Than You Think